Google Changes Privacy Policy

Submitted by David Harnadek on

Google announced on Jan 24, that it is changing its Privacy Policy with the intention of linking user data across Google products. It’s also streamlining 60 different Privacy Policies into a single policy to make working with global regulators a little easier. The changes go into effect on March 1, 2012. Here’s the new Google Privacy Policy and Terms of Service.

Google Penalizes Websites with Excessive Ads Above the Fold

Submitted by David Harnadek on

Google has announced a change to its algorithm that will penalize websites for displaying an excessive number of ads to the degree that users must go to the bottom of the page to find the actual content. By changing its algorithm, Google is attempting to serve the best possible results to users of Google’s search engine, which is why most people like to use it.

Better Way to Index Paginated Content

Submitted by David Harnadek on

If your website contains paginated articles, reviews, or other content that spans multiple pages, you've probably struggled with creating mutliple webpages that work well in search. The problem with paginated content is in indexing. Search Engines will crawl and parse the content on each page and index them separately - unrelated to the other pages in the series. That means the SEO related benefits from inbound links and PageRank won't have the same impact as if they hit one page.

Blog Post versus Social Media

Submitted by David Harnadek on

The question has come up a few times about when to post content to a blog versus posting to social media only. The answer really depends on how you use social media.

Most small business websites have a blog that updates regularly with posts about new relationships that have been developed, new markets the business is exploring, new services being introduced, or some other news written in a story format.

Why Is the Canonical URL Tag Important for SEO

Submitted by David Harnadek on

What is the Canonical URL Tag?

Canonical URLs have been available since early 2009 as a way to direct search engine spiders to a primary webpage when there are multiple instances of that page on a website. The canonical tag avoids confusion associated with duplicate content. A canonical URL would have the following format:

Are Keywords Important for SEO?

Submitted by David Harnadek on

Are Keywords Important for SEO?

Last week a friend asked if keywords are still important for SEO. You see, his blog relies on social networking and bookmarking for traffic and gets very little traffic from search engines. He thought keywords were only important when trying to rank for specific keyword search on Google, Bing and Yahoo.

The answer in his case, and every case is ... YES!

What is SEO Strategy?

Submitted by David Harnadek on

What is SEO Strategy?

Regardless of the size of your business, you should have a repeatable business process that answers the question 'what is our SEO strategy?'. This allows you to consistently add content that conforms to the seo process, improving the performance of your website and your business.

At a minimum your business' SEO strategy should define:

SEO for Google and PageRank

Submitted by David Harnadek on

Discussion about Google PageRank (PR) and its impact on SEO for Google has been around for some time. Here's some information on PageRank and how to optimize for it.

Does PageRank affect SEO for Google and Should I Track It?

PageRank is a Google-trademarked attribute and is only measured by Google. Google co-founder Larry Page says PageRank examines the linking structure of the web and decides which pages are more important than others - these are called "authority sites".

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